About Us
Clarion Housing Group is the UK’s largest provider of affordable housing, with more than 350,000 people living in Clarion homes. We operate at national scale while remaining accountable to the places and communities we serve, with a focus on providing secure, affordable homes for people who need them.
Clarion works across housing, development and community investment. As a landlord, we focus on providing well managed, sustainable homes and services that people can rely on. As a developer, we are delivering thousands of new affordable homes each year, reinvesting surplus to widen opportunity and strengthen communities.
Leadership within Clarion is closely connected to service delivery. Decisions are informed by evidence, professional judgement and local understanding, with responsibility held at regional level. We work with residents, colleagues, local authorities and sector partners to improve services, respond to local priorities and support positive change across neighbourhoods.
Through service design, partnership working and sector engagement, we seek to contribute in practical ways to better housing outcomes and stronger communities.
Clarion Housing Group in numbers
125,000+ homes
360,000 residents
£1.087m annual turnover (2024-25)
Delivering results
Our 4,000-strong team, working with hundreds of organisations across the UK, is focused on delivering for our residents.
In 2024–25, our Clarion Futures programme generated £128m in social value – the estimated value of the positive impact we created by supporting residents and their communities.
Some of our other achievements in 2024-25 include:
1,505 people helped into work
1,727 new homes built
300+ employers involved in our national jobs and training programme
Responding to the housing crisis
The government recognises our role as a leading housing provider, and we are a strategic partner of Homes England.
In 2024-25:
We built 1,727 new homes
83% of our new homes were for affordable tenures
We invested more than six times our surplus in new and existing affordable homes
The housing crisis in Victorian times prompted William Sutton to leave his fortune to provide new homes for those in need. More than a century later, affordable housing remains in desperately short supply, and our mission is more important than ever.
We’re committed to meeting the needs of people in the long term. The homes we build each year are part of a wider package of support that we bring to communities. Our social purpose runs through everything that we do. It informs our strategic approach to making things better for residents and their communities.
A social return on investment in 2024-25
£128m social value generated by Clarion on helping people and communities
1,505 people helped into secure employment
Long-term strategy
Clarion Housing Group plans for success. We have a clear strategy and are monitoring our progress in achieving our goals.
Planning for people and communities
Our strategy is to become the UK’s leading housing group for good quality, sustainable and affordable homes – delivering lasting benefits for our residents and communities.
It sets out our direction of travel, on a journey that evolves as circumstances change - with a relentless focus on achieving our objectives.
Our corporate strategy sits above individual strategies for different areas of our work. One of the most important of these is sustainability which we’re embedding across our organisation and operations. We’re developing our first ever sustainability strategy. This will guide our path towards becoming net zero by 2050.
This will sit under our wider strategy, which has four areas of focus; customers, people, homes and communities, and our business.
Our customers
We aim to meet the needs of our customers. This means delivering a high-quality service 24-7 and helping improve the lives of our residents and their communities. We review our services on a regular basis, getting feedback from our customers to ensure we are doing our best by them.
We also aim to offer even more opportunities for people to build a better future. This is being done through the work of our charitable foundation Clarion Futures.
Our people
We want to attract and develop talented people. We're doing this by offering them an inclusive environment where they can build successful and rewarding careers. We’re promoting diversity and equality, and providing a work/life balance.
We empower our people to implement our strategy and we’re creating pathways to help them progress their own careers.
Our homes and communities
We’re focused on providing good quality, safe, sustainable, and affordable housing and desirable neighbourhoods where communities can flourish. This means driving up standards of building safety and sustainability, and continuing to build thousands of new homes every year.
We aim to achieve net zero carbon emissions across our operations by 2050. We’re also committed to delivering economic growth through jobs and apprenticeships and creating healthy indoor and outdoor environments.
Our business
We aim to become a resilient, sustainable, and adaptable business. We strive to make smart and efficient use of our resources to achieve the greatest impact in both social and financial terms.
We’re using our financial strength to plan for the long-term so we can continue to invest in our existing homes and build new ones. We’re also embedding diversity and sustainability in all areas of our work.
Strategic achievements 2024-25
£417m invested on improvements to our existing homes
83% of new homes affordable
An organisation with value and purpose
Clarion Housing Group is a business for social purpose, with a team of some 4,000 people committed to our mission of providing affordable homes for those who need them the most.
We are guided in everything that we do by the following values:
Open - we build relationships built on trust with shared goals. We communicate honestly and openly share information.
Responsible – we’re focused on delivering value and consciously consider our actions and their impact on our people and communities.
Respect – we’re inclusive, celebrate diversity, and promote mutual respect.
Success - we focus on outcomes and delivering our very best in our shared social purpose.
Evolving – we’ve moved with the times since we were founded over 100 years ago and are always looking to improve and adapt to new challenges.
